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Getting Started with AI in Fashion

  • Jun 4
  • 4 min read

How AI tools are opening up new creative possibilities in fashion design


An illustration of a green dress transforming into an AI-generated photograph
Sketch to image in seconds with NewArc


AI can sound intimidating, but it doesn’t need to be. Many of today’s creative AI tools are simple, fast, and designed to help you explore ideas, solve problems, and communicate your vision more clearly.


You don’t need to be technical. You just need curiosity and a starting point.


At CAD for Fashion, we help designers, educators, and teams build confidence with creative digital tools. This guide is here to show you what’s possible, wherever you're coming from, and help you take your first step with AI.





What can AI do for fashion?


  • Turn your sketches into high-quality visuals:

  • Speed up ideation and variation

  • Present your ideas more clearly

  • Reduce physical sampling and early waste

  • Save time so you can focus on creativity

  • Encourage experimentation, play, and critical thinking





Useful AI Tools to Explore


Many of these tools are free to try, and some are completely free for academic use, making them perfect for schools, colleges, and universities.



Text-to-Image

Adobe Firefly (Free with Adobe ID, includes education access): Great for generating prints, textures, and creative fashion elements

Adobe Express (with Firefly AI integration) (Free tier available): Use AI-generated assets in marketing content, social posts, and presentations

Canva AI (Magic Media) (Free plan available): Use natural prompts to create visuals inside layouts

Bing Image Creator (Free with Microsoft account): Quick and easy, prompt-based generation

Dream by Wombo (Free mobile app): Fun for exploring different styles and themes

Midjourney (Subscription required, but popular and creatively engaging): A powerful and highly visual tool that is fun to use and produces impressive fashion imagery







Midjourney image of a woman using AI to create fashion designs
Midjourney image of a woman using AI to create fashion designs


Sketch-to-Image

NewArc.ai (Free for academic use): Upload hand sketches and turn them into detailed fashion visuals

Vizcom.ai (Free for academic use): A powerful sketch-to-fashion platform designed for educators and students

Scribble Diffusion (Free browser tool): A very simple tool for playful sketch-to-visual experimentation

Vary.ai (Free beta access): Upload sketches and adjust outputs for garment-level control





Print & Graphics

Adobe Firefly (Free with Adobe ID): Create repeating prints, graphic motifs, and textural elements using generative prompts

Dalle 3 in Bing or ChatGPT Pro: Generate conceptual graphics or placement prints from description

Kittl AI (Free and paid plans): Create graphics, illustrations, and typographic elements suitable for fashion branding

Patterned.ai (Free trial available): Generate seamless patterns and repeating prints with editable outputs

Vectary (Free and paid tiers): Turn AI-generated images into vector elements or 3D-inspired motifs



Adobe Firefly interface. Creating a floral pattern with AI
Adobe Firefly


Video & Animation

Runway ML (Free plan available, upgrade for advanced features): Animate fashion images, edit videos, or generate AI video content

Adobe Premiere Pro (with AI-powered editing tools) (Free trial available): Offers auto-captioning, smart reframing, and content-aware editing features

Adobe After Effects (with generative AI tools) (Free trial available): Use for motion graphics with AI-assisted automation for animation and effects

Luma Labs (Free trial option): AI-generated clips from images or text prompts

Kaiber (Free trial available): Create animated sequences from still fashion designs



Text effect created with Adobe Firefly and brought to life with LumaLabs


AI-Powered Photoshoots

Vizcom (Free for academic use): Includes virtual garment try-on and photorealistic model generation tools to bring sketches to life in styled fashion shoots

Raspberry AI (Sign-up required): Offers on-body visualisation, 3D avatar to photorealism, and styled scene generation for marketing visuals

Adobe Photoshop (with Generative Fill and Remove tools) (Free trial available, student pricing offered): Easily manipulate images, remove backgrounds, and generate content-aware fills

Remove.bg (Free online tool): Instantly removes backgrounds from images

Canva Background Generator (Free access with Canva account): Place your designs into scenes or contexts for stronger storytelling





A Guide for Students & Emerging Designers


AI helps you bring your ideas to life, even if you don’t have access to expensive software or rendering tools.


Where to start:

  • Upload your sketch into NewArc to create a finished visual

  • Use Adobe Firefly to experiment with prints or textures

  • Try Runway or Pika to create short videos or animated looks

  • Use Canva to build boards, lookbooks, or presentations


Tips:

  • Start with simple prompts

  • Expect surprises, and use them as inspiration

  • Combine AI results with your own design input for more control


AI gives you more freedom to experiment and more ways to present your ideas with confidence. See our range of Skills Updates on demand for more on these tools.



A Guide For Educators


Introducing AI to your classroom doesn’t mean overhauling your curriculum. It means giving your learners more tools to explore and communicate creatively.


Why it works in the classroom:

  • Encourages play and experimentation

  • Supports critical thinking by prompting evaluation and iteration

  • Builds confidence in visual communication

  • Allows more inclusive exploration for students with limited resources or digital access


Classroom ideas:

  • Sketch-to-image exercises using NewArc or Vizcom

  • AI prompt-based textile or print development

  • Visual storytelling activities using Canva and Runway

  • Portfolio building with AI-enhanced visuals


We offer tailored training and resources for schools, colleges, and universities. Reach out if you'd like to know more.



A Guide For Industry Professionals


AI is becoming a key tool in the fashion development process. It is especially useful for brands looking to reduce sampling, speed up design approvals, and support better creative decisions earlier.


Where AI adds value:

  • Stronger visuals earlier in the process

  • Faster concept development and range building

  • Better communication with stakeholders and suppliers

  • More sustainable workflows by reducing sampling waste


Tips:

  • Build internal readiness by encouraging curiosity and experimentation

  • Focus on mindset over mastery. A willingness to explore new ways of working is more important than knowing it all

  • Integrate AI tools into existing workflows where they can speed up or clarify decision-making

  • Create small test projects or pilot tasks to explore use cases without risk


Recommended tools:

  • Use NewArc or Firefly to visualise early ideas and develop range options quickly

  • Runway or Kaiber for short-range presentations or mood animations

  • Use AI-powered photoshoot tools like Vizcom, Raspberry AI, or PhotoRoom AI to generate on-model fashion images and styled content

  • Use tools like Krea.ai to enhance 3D renders and make them look photorealistic without the high rendering costs


Better visuals earlier = better decisions, less waste, and increased time to market. Book a call with us to explore how we can help your organisation reap the benefits of AI.



Ready to explore?


You don’t need to be an expert. You just need to start.


AI tools can support your creativity, speed up your process, and make fashion more accessible and sustainable for everyone.


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